Mahindra Racing, the only Indian team in motorcycle Grand Prix racing, will begin the 2013 Moto3™ World Championship season in Qatar in April with a new bike, new team and an exciting new rider line-up. Experienced Spanish rider Efrén Vázquez (26, from Bilbao) joins Portuguese teenager Miguel Oliveira (17, from Pragal near Lisbon) for the Mahindra Racing campaign.
“The new wordmark and other elements of our refreshed visual identity have been adopted after extensive research and feedback. We wanted a wordmark which would reflect the evolving nature of our organisation, our global outlook and progressive management style. In short, it should reflect the ‘core’ of Mahindra. We also had to ensure that it would have universal appeal across consumer and business segments in urban and rural areas, as well as overseas. We have tried to create a modern futuristic feel, while retaining the dependability, reliability and warmth associated with the Mahindra brand,” said S.P. Shukla, President – Group Strategy and Chief Brand Officer, Mahindra Group and Member of the Group Executive Board.
“It is fitting that the change in the Mahindra corporate identity gives us the opportunity to update the Mahindra Racing logo at a time when we have made significant changes to the team,” adds Mr. Mufaddal Choonia, CEO of Mahindra Racing. “With a totally new bike and two fantastic new riders competing for us in the Moto3 class in 2013, I think this clean, modern Mahindra logo works very well for us and I look forward to seeing it adorn our new bikes at the forthcoming IRTA tests.”
S.P. Shukla and Mufaddal Choonia were speaking on their return to India from Verona, Italy where they received the 2012 Italian National Motorcycle Racing Championship (CIV) 125cc constructors’ championship trophy on behalf of Mahindra Racing. “It was a great achievement for an Indian manufacturer to win the Italian title,” added Mufaddal. “Our entry into the Italian Championship is an important part of our international racing programme and we are aiming to use it to accelerate development of our new bike in 2013.”
Let's see how will they perform.
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